Dis Donc: organic champagne importer Netherlands

Nine families. Sixty-four bottles. One table that flips the whole logic of champagne import. Jaqueline Smit had her Dis Donc stand at ViniBio 2026 set up so you did not know where to start. Not from excess. From depth.

No big houses. No brand names you know from duty-free. Just small growers who harvest their own grapes, make their own wines, and bottle under their own labels. All organic or biodynamic.

Specialisation as strategy

In the Dutch champagne market, that is a statement. The average importer leans on recognisability. Dis Donc does the opposite. Nine producers, each with their own signature, all in the same philosophical line: terroir, transparency, and farming that matters.

Sixty-four cuvées gives a buyer what the grandes marques cannot deliver: choice inside consistency. A Blanc de Blancs from the Côte des Blancs. A Blanc de Noirs from the Montagne de Reims. A single-vineyard pinot meunier from the Vallée de la Marne. All from producers who know their land deeply.

This is not a niche game. It is positioning. Anyone who wants to offer this category in a restaurant, wine bar, or wine shop gets a complete grower champagne library through Dis Donc without competing with the next door.

The organic question

Champagne and organic were not a logical pairing for a long time. The climate in Champagne is humid, fungal pressure is high, and historic herbicide use has been heavy. Until 2014 the entire AOC even had exemptions for synthetic chemicals banned elsewhere.

That has tipped. Since the mid-2010s organic and biodynamic conversions have grown. Not from marketing. From necessity. Soil health drops under intensive chemical pressure. Climate change demands vines that can carry drought, disease and vintage variation themselves. Organic farming is no longer a luxury. It is a survival strategy.

Dis Donc has that pivot at the source. Nine families, all organic or biodynamic certified. No conversion stories, no half measures. The choice is made.

What sets Jaqueline apart

A female founder in a market still oriented around male identity. That is not a sales argument in itself, but it says something about how Dis Donc operates. Personal relationships with producers. No anonymous containers. Vineyard visits. Negotiating on equal terms.

You see it in the portfolio. No “entry-level champagne” as filler volume. Every bottle on the table, Jaqueline could explain from producer down to parcel. Anyone who spoke to her at the table got the vineyard included in the conversation. That is exactly what a serious buyer wants and what the large houses, however good, cannot give.

For anyone combining this approach with Champagnist’s grower route, a Dutch infrastructure for organic bubbles emerges that did not exist five years ago. The ViniBio 2026 overview puts that development into context.

The verdict

Dis Donc is not an entry point for anyone new to champagne. It is the best next step for anyone wanting to move past the houses without compromising on quality. Nine organic families is not many. It is exactly enough.

For restaurants, sommeliers and wine bar owners who want to deepen their champagne offer without calling six different importers, Dis Donc is exactly what the market needed. An organic champagne importer Netherlands that covers the whole category.

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Contact: Jaqueline Smit Website: disdonc.nl

Sources

• Dis Donc, What is Dis Donc (9 champagne families)
• Dis Donc, Who is Dis Donc (Jaqueline Smit)

Tasted at ViniBio 2026, the Dutch trade fair for organic wine, on 2 March in Amsterdam. No partnership with the imported producers.