3.125
Views on a reel with winemaker Evmorfia Kostaki. Talking head, English quote on screen, Dutch caption.
The face carried it, not the edit.
A small audience that pays attention
People who start reading here finish the piece. That is what I have to offer, not a follower count.
I write for Dutch-speaking wine drinkers who want more than the label tells them. Not the shopper hunting for something to go with dinner, and not the sommelier who already knows. In between sits a group that wants to understand why a bottle costs what it costs, and wants a verdict nobody paid for.
This page is here for agencies, importers, producers and restaurants weighing up an approach. Numbers, audience, method, and how I disclose a collaboration.
Who has sat down with me
Sparks is the podcast. Conversations with winemakers, importers and sommeliers, recorded in cellars and at the table. The guest list says more about my reach than a follower count does.
- Benoît Gouez
- Chef de Cave at Moët & Chandon
- Laura Rhys MS
- Master Sommelier and Global Brand Ambassador at Gusbourne
- Yiannis Karakasis MW
- Master of Wine and founder of Great Greek Wines
- Tessa van der Wouw
- Sommelier at Inter Scaldes and Dutch Sommelier of the Year 2025 (GaultMillau)
- Anja Vondenhoff
- The only accredited teacher of the Comité Champagne's Champagne Specialist Course in the Netherlands
- Miria Bracali
- Chief Winemaker and production director at Cecchi
- Gauthier Monmarthe
- Seventh generation at Champagne Monmarthe
- Carla Maria Dias Tiago
- Winemaker at Kopke
- Evmorfia Kostaki
- Winemaker and founder of Kostaki Winery
- Antoin Peeters
- RTL News anchor and founder of Klare Wijn
Alongside them, growers from Somló, Crete, Georgia and Zeeland. A handful of importers. And a former chef at Moon who now makes sparkling tea. Full guest list
Reach
The site is the archive. Everything that runs on social points back to it, while the podcast takes the same subject from a different angle. One piece of work rarely lands in one place.
All channelsJeroen Vonk
110,000
views per month, Instagram and YouTube combined
IG Insights + YouTube Studio, 30 days
Instagram@vinovonk
60,000
views per month · 2,132 followers
IG Insights, 30 days
Instagram@jeroenvonk
40,000
views per month · 3,278 followers
IG Insights, 30 days
YouTubeSparks by VinoVonk
10,000
views per month
YouTube Studio, 30 days
Websitevinovonk.com
5,000
visits per month and growing, 520 from search
Cloudflare Web Analytics and Search Console, July 2026
Articles run in Dutch and English. Both are written. Neither is translated.
Who listens
For a press sample or a campaign, composition matters more than size. This is the podcast listener demographic, the sharpest cross-section I have.
Age
Gender
Source: Spotify for Creators, listener demographics.
What works
Three examples from my own channels, with the reason attached.
8
Comments on the carousel "Champagne has 9 grapes. Not 3." Every comment opened a conversation in the DMs through a keyword.
A contrarian claim earns more than a question does.
What did not work: covers with no face in shot, English opening lines on Dutch posts, yes-no questions as a hook. That sits here because you deserve to know I measure, including when the result disappoints.
What it covers
- Market and industry
- Production figures, pricing, appellation rules, acquisitions. Always with one consequence for the person buying the bottle.
- Region, grape, tradition
- Guides to sherry, Champagne and grapes nobody plants any more. I would rather test a myth than repeat it.
- Podcast and producers
- Sparks, worked up into an article, clips and a newsletter.
- Tasting stories
- Specific moments with a bottle. Deliberately capped at roughly one in six pieces, or it turns into a diary.
How I disclose a collaboration
Every article carries the type of relationship in plain sight. A favourable verdict isn't for sale, not even on paid work.
| Label | What it means | Shown as |
|---|---|---|
| Press sample | Bottle sent, no payment. The verdict stays mine. | Label on the article |
| Paid | Payment plus product. Subject agreed, verdict not. | Red banner at the top |
| Own purchase | Bought it myself, no relationship with the producer. | Label on the article |
| Affiliate | Links earn commission, no editorial collaboration. | Label plus notice at the link |
| Independent | No relationship, no product, no payment. | Default |
The full editorial policy sits at vinovonk.com/en/editorial-policy.
Who has crossed my desk
Paid work
Winery Saba (Georgië) · Rick Eradus Wijnimport · Terra Collective · Tinc Set · Chance Vodka · Wijndomein Oude Waalstroom en de Dyck
Agencies and importers who send samples
PitchPR · Melman Communications · Vinous NL · House du Champagne · Benier Global Wines · Wijnadvies
Houses covered, a selection
M. Chapoutier · Ferrari Trento · Concha y Toro · Vivanco · Rioja Vega · Champagne Monmarthe · Champagne Dumangin J. Fils · Kolonne Null · Gin 1689 · Enrico Rivetto · Can Gelat · Rarevines
More than 120 bottles arrived as press samples. Those houses appear here because I wrote about them, not because they are partners. A press sample buys attention, never a verdict.
What is on offer
- Tasting article
- A full review on vinovonk.com, in Dutch and English, with original photography. The piece stays up and stays findable in search.
- Podcast episode
- A conversation with the winemaker or importer, released on Spotify and YouTube, plus an article, clips and a newsletter mention.
- Social campaign
- A reel or carousel with a matching DM funnel, so a comment turns into a conversation rather than a like.
- Tasting or workshop
- A guided tasting for guests, staff or press, using my own tasting method.
Rates on request, depending on scope, usage rights and turnaround.