Piera 1899: Tradition Meets Innovation

Piera Martellozzo took over the family business in Friuli Venezia Giulia in 1992 and steered it toward organic farming. Since then Piera 1899 has built a name for blending indigenous Friulian grapes with international varieties. The wines speak with a clear Friulian accent.

Winemaking Philosophy

The philosophy is called “Pura Terra”; pure earth. The estate has farmed organically since the 1990s, well before it was fashionable. Piera Martellozzo: “We have the privilege to dedicate ourselves, body and soul, to a craft. A conscious choice made every day.”

In the vineyard that means careful plot selection and respect for each grape’s nature. In the cellar, minimal intervention. Sparkling or still, every wine starts with what the terroir has to say.

Vineyard Details

The vineyards lie at the foot of the Dolomites, in the Friuli Grave area. White pebbles cover the soil; the Magredi. They store heat during the day and release it at night.

Mountains on one side, the Adriatic on the other. Day-night temperatures swing wide, and that swing keeps aromas intense and acidity tight.

Personal tasting notes

Five bottles on the table, five takes on Friuli. Clean, fresh, expressive; each wine speaks both its grape and its place.

Ribolla Gialla D.O.C. Friuli Colli Orientali

Appearance: Bright straw yellow with distinctive greenish reflections

Nose: An elegant bouquet featuring white rose, gentian, and acacia blossoms, complemented by fresh white peach, crisp apple, and pear notes

Palate: Vibrant acidity provides remarkable freshness, with a well-balanced structure and characteristic zesty notes

Technical Notes: 13% alcohol, harvested from marly soils using Guyot training system

Food Pairing: Incredibly versatile - I particularly enjoy it as an aperitif, but it shines with white meats, fresh seafood, and traditional Friulian pasta dishes

Sauvignon D.O.C. Friuli

Appearance: Luminous straw yellow with appealing greenish highlights

Nose: Intensely aromatic with pronounced vegetal notes of sage and bell pepper, beautifully balanced by apricots, exotic fruits, and grapefruit

Palate: Rich and enticing with pronounced aromatics and a generous mouthfeel

Technical Notes: 13% alcohol, grown in alluvial soils mixed with gravel and sand

Food Pairing: Excellent with fish dishes; I find it particularly compelling with herb-crusted sea bass or vegetable flans

Merlot D.O.C. Friuli

Appearance: Deep ruby red with attractive violet highlights

Nose: Complex bouquet of berries, cherries, and plums

Palate: Opulent and full-bodied, showing remarkable smoothness thanks to the partial appassimento process, finishing with lingering notes of jam, dried plums, and cherry

Technical Notes: 14% alcohol, unique vinification,n including 60 days of drying for selected grapes

Food Pairing: Outstanding with game and roasted meats; I particularly recommend it with aged cheeses

Refosco dal Peduncolo Rosso D.O.C. Friuli

Appearance: Vibrant ruby red with purple undertones

Nose: Characteristic aromas of raspberry and blueberry, with intriguing herbaceous notes

Palate: Full-bodied with refined, silky tannins, showing excellent balance between crisp acidity and aromatic persistence, concluding with an engaging spicy finish

Technical Notes: 13% alcohol, extended maceration of 20-25 days

Food Pairing: Traditional pairing with local salumi and roasts; I find it exceptional with medium-aged cheeses

Pinot Grigio D.O.C. Friuli

Appearance: Bright straw yellow

Nose: Elegant aromatics featuring orange blossom, complemented by fresh apple, pear, and exotic fruit notes with subtle hints of dried fruit

Palate: Well-balanced between zesty acidity and smoothness, showing excellent harmony and full flavor development

Technical Notes: 13% alcohol, fermented at controlled temperatures of 17-18°C

Food Pairing: Versatile with seafood and white meats; I particularly enjoy it with light fish preparations

Innovation in the Non-Alcoholic Category: Zero di Zero

Zero di Zero is the alcohol-free sparkler from Piera 1899’s lab. I tasted it and was caught off guard: this drinks like wine, not like sweet grape soda.

Technical Profile and Production

Zero di Zero is meticulously crafted using selected white grape must as its foundation. Unlike traditional wine, no alcohol fermentation is initiated, preserving the natural grape sugars. Key specifications include:

Alcohol Content: 0.0% vol

Natural Sugar Content (Fructose): 100 g/l

Shelf Life: Three years

No added sugars - all sweetness comes naturally from the grape must

Tasting Notes

Zero di Zero White (Non-Alcoholic Sparkling)

Appearance: Light straw yellow with brilliant clarity and persistent, fine perlage

Nose: Delicate wild flowers and fresh white fruits

Palate: Well-balanced between natural grape sweetness and fresh acidity, with elegant effervescence

Finish: Clean and refreshing with good length

Food Pairing and Serving

The versatility of Zero di Zero makes it an excellent choice throughout a meal:

Works beautifully as an aperitif

It pairs well with light dishes and seafood

Creates interesting contrasts with savory foods

Complements desserts naturally

Zero di Zero keeps wine-like complexity without the alcohol. Three-year shelf life with no artificial preservatives; technically a tour de force.

Sustainable Innovation

Under Piera Martellozzo’s leadership since 1992, the estate has implemented numerous groundbreaking initiatives:

A photovoltaic system providing sustainable energy

Eco-friendly packaging, including lighter bottles and recycled materials

Advanced gas management systems for improved wine preservation

Natural gas conversion for reduced environmental impact

Recent Developments

Recent investments include a state-of-the-art system for managing dissolved gases in wine, which has cut sulfite use significantly. Lighter bottles, recycled packaging, in-house water treatment. The Zero di Zero fits the same line: moving with the consumer without dropping the bar on quality.

Conclusion

Piera 1899 makes wines that taste of their place. Indigenous grapes, international varieties, all carrying a recognisable Friulian signature. If you want to learn Friuli through the bottle, start here.

Thanks again for sending me these bottles, Piera 1899!

More information about Piera 1899: https://piera1899.com/en/