La Fortuna: Brunello from the Zannoni Family
La Fortuna makes Brunello from two vineyard blocks in Montalcino. A family estate since 1907, built on structure and ageing potential.

Site makes the difference in Montalcino. La Fortuna has one block on the northwest side, below the centre, and one in the south. Their wines turn on structure and patience rather than instant charm. I tasted their Brunello 2021 and Riserva 2019 at La Grande Bellezza in Amsterdam.
La Fortuna in Montalcino since 1907
La Fortuna is a historic family estate, founded in 1907, in the heart of Montalcino. The house has two vineyard blocks, planted mostly with Sangiovese for Brunello di Montalcino: one on the northwest side below the historic centre, and one in the south near Castelnuovo dell’Abate. The Brunello ages in 25-hectolitre Slavonian oak casks.
The range reaches beyond Brunello alone: Riserva, Rosso di Montalcino and selected IGT wines belong to it too. But the reputation rests on wines with structure, finesse and ageing potential. Respect for nature and precise vineyard management guide every step, with great attention to grape selection so only the finest fruit reaches the bottle.
Two vintages, two characters
The Brunello 2021 arrives as a restrained wine, certainly next to the warmer Tuscan rivals of that day. Spicy aromas, chili next to strawberry, tobacco and cacao. On the palate stern and peppery, and still very closed. The red fruit is there, but you have to search for it more than at other houses. The colour is a shade darker, to me the classic Brunello tint: light ruby with a hint of brick.

The Riserva 2019 comes from a warm five-star vintage and has power.
A warm blanket of ripe red fruit with cherries up front, lovely citrus, orange and a touch of mandarin. Plenty of herbs and spice, tobacco and cacao. High acids and high tannins in fine balance but clearly present, exactly what betrays serious ageing potential. A powerful, citrus-rich wine that is less earthy than you would expect.
The detail that taught me most: the harvest date. La Fortuna started on September 25. Put that 2021 next to the Pian delle Querci 2021, the same appellation and vintage, and you taste the influence of site and picking day directly. That is why a day like this is worth more than ten brochures.
Sources
- Tenuta La Fortuna (official): tenutalafortuna.it
- Consorzio Vino Brunello di Montalcino: consorziobrunellodimontalcino.it
- La Grande Bellezza (tasting): lagrandebellezza.com
More on Winemaker
Fattoria La Valentina: Awards, No Dutch Importer
Fattoria La Valentina from Abruzzo won Tre Bicchieri again, plus high scores from Suckling and Vinous. I found no Dutch shop selling it. What I tasted.
Read on →Michele Chiarlo at 70: From Barbera to Cerequio
Michele Chiarlo turns 70. What the house did for Barbera, Nizza and Barolo Cerequio, what a bottle costs, and what the anniversary press release leaves out.
Read on →Vignamaggio Wine Estate: Wine as One Crop of Many
The Vignamaggio wine estate in Chianti Classico puts wine back among olives, grain, pigs and sheep. What the plan is, what a visit costs and where I doubt.
Read on →


