Feral Aperibox: The Future of Italian Aperitifs

31 January 2025 · 2 min read

Non-Alcoholic

First impression

The cork pops softly and the aroma is immediately different from an Aperol or Campari. Fresh, botanical, something undefinable underneath. The Aperibox is well thought through: two bottles, two characters, a paper label with serving suggestions.

Two characters in one box

Feral N°1: the fresh one

First glass at 8°C. Crystal clear with a subtle shimmer. The first sip stands out for the bright citrus notes, with a hop character behind it you don’t expect in an Italian aperitif. Szechuan pepper adds complexity. Suits a late summer evening with antipasti.

Feral N°2: the spiced one

The second bottle, at 10°C. A pale rose tint, red beet as the base. Ginger, allspice, and juniper arrive after. More suited to the sunset moment with spicier snacks.

Drinking with others

Last week I shared both bottles at a casual dinner. Maria, who doesn’t drink alcohol, finally had something serious in her glass instead of juice. The bottles became conversation pieces, partly because the flavour is unusual, partly because the production story raises enough questions on its own.

Under the hood

The base is fermented white beet. Feral has a team of botanists and scientists who build complexity through fermentation rather than added flavours. Each bottle holds seven generous servings, handy for sharing.

When to pour

N°1 works for the sunny afternoon with light antipasti. N°2 leans toward sunset with something spicier on the table.

Price and context

The Aperibox costs €38. The organic ingredients and production method justify that within the premium alcohol-free category, but it’s not the bottle you open daily.

Closing

Feral honours the Italian aperitivo tradition and puts something genuinely new alongside it. Not an alcohol-free compromise — a drink that stands on its own terms. Curious about the two other flavours still in the pipeline.

More information: https://feral-drinks.com/