Beyond Primitivo: Why You Need to Try Puglia’s Hidden Treasure

When you think of Puglia, Primitivo probably comes to mind first, right? But what if I told you this sun-drenched region is hiding an even more intriguing secret? Meet Nero di Troia, an indigenous grape variety whose mysterious name and bold character are winning over wine lovers who dare to explore beyond the obvious.

What’s in a Name? The Troy Connection

“Nero di Troia” literally means “Black of Troy”—and yes, that Troy. While wine historians debate the exact connection to the ancient city, there’s no denying this grape’s legendary intensity. I love how this indigenous variety has stayed true to its Puglian roots, thriving in the region’s limestone soils for centuries while developing a personality that’s uniquely its own.

Think of Nero di Troia as Puglia’s best-kept secret, quietly producing wines with remarkable depth while its flashier cousin Primitivo gets all the attention.

Meet the Makers: Casaltrinita Cooperative

Have you ever wondered what happens when passionate winemakers join forces? The Casaltrinita cooperative is your answer. These producers understand that authentic wine starts with respect for the land and indigenous varieties. When Terra Collective—a company dedicated to importing wines from small, artisanal producers—discovered these wines, they knew they’d found something special.

This is exactly the kind of partnership that excites me: small producers creating honest wines that tell their terroir’s story, paired with importers who genuinely care about bringing unique discoveries to our tables.

Tasting the Magic: Two Wines, One Grape’s Personality

Let me walk you through what makes these wines so captivating. The rosé immediately grabs your attention with its gorgeous, deep color. Don’t worry—despite that rich hue, this beauty is completely dry. Close your eyes and smell: ripe raspberries and strawberries dance with subtle hints of cardamom, toffee, and vanilla.

One sip and you’ll understand why this isn’t your typical poolside rosé. It’s elegant yet approachable, with enough structure to make you think while being easy enough to simply enjoy. Perfect for those moments when you want something special without the fuss.

The red wine—aptly named “Padre”—takes everything up several notches. That dark ruby color signals serious business, and the aromatics deliver: rich coffee, supple leather, tobacco, and dark berries, all wrapped up with warming spices like nutmeg and cinnamon. This wine demands your attention and rewards every moment you give it.

Your Perfect Pairing Guide

Wondering what to serve with these beauties? The rosé absolutely shines with light pasta dishes, grilled fish, or those gorgeous Mediterranean vegetable spreads we all love. Try serving it slightly chilled year-round—trust me on this one.

The red wine, however, calls for heartier companions. Think rich pasta with meat sauce, braised short ribs, or aged cheeses. Even during summer, serve it slightly cool with grilled lamb, and you’ll discover why Puglia’s winemakers are so proud of this variety.

Why These Wines Deserve Your Attention

In our world of international varieties and mass production, don’t we crave something real? Nero di Troia represents everything we’re looking for: authentic regional character, honest winemaking, and genuine enjoyment that won’t empty your wallet.

Ready to discover your new favorite Italian grape? Visit Terra Collective and let Nero di Troia surprise you.

*This article is a paid collaboration with Terra Collective.

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